Episode 24

Published on:

23rd Feb 2024

Will The PGA Tour and PIF Ever Strike a Deal?

In this episode, Ben and Jay discuss various topics related to golf, including the unlikelihood of a deal, impressive players on LIV, creating a formal pathway for college golfers, tapping into a new audience, LIV as a lifestyle brand, and the importance of driver fitting and club fitting. The conversation covers the importance of custom fitting in golf equipment, specifically focusing on drivers and irons.

It highlights the discrepancy in the number of players getting fitted for drivers compared to irons and explores the reasons behind this. The conversation also discusses misconceptions about iron fittings and factors that influence players' fitting choices. Additionally, the hosts share their picks for an upcoming tournament and express their thoughts on the current state of the PGA Tour. The importance of club fitting is emphasized throughout the conversation.


  • The unlikelihood of a deal in the golf industry
  • The potential of creating a formal pathway for college golfers to join LIV
  • The importance of tapping into a new audience and expanding the reach of golf
  • The emergence of LIVas a lifestyle brand
  • The significance of driver fitting and club fitting for golfers


  • 00:00 Introduction and Engraving Video
  • 02:21 Unlikelihood of a Deal
  • 04:06 Impressive Players on Live
  • 05:24 Formal Pathway for College Golfers
  • 07:17 Tapping into a New Audience
  • 11:14 Creating a Formal Pathway through American College Golf
  • 17:05 LIV Tapping into a New Fan Market
  • 20:09 LIV as a Lifestyle Brand
  • 28:19 Review of Sunday Red Brand
  • 37:04 Driver Fitting and Club Fitting
  • 39:18 The Importance of Custom Fitting
  • 41:11 Discrepancy in Iron Fittings
  • 43:01 Misconceptions about Iron Fittings
  • 45:03 Factors Influencing Fitting Choices
  • 46:20 Discussion on Fitting Experiences
  • 50:20 Picks for the Tournament
  • 53:02 Lack of Interest in PGA Tour
  • 54:39 Importance of Club Fitting

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About the Podcast

Golf Lovers United: Discussing Golf, the Fair Way
Deep discussions for the love of golf, the fair way.
Welcome to "Golf Lovers United," the comprehensive podcast dedicated to all aspects of golf.

Hosted by @GolfLoverUK, @ProGolfCritic, and @GolfDadUK, we release episodes once a week that explore the multifaceted, ever-changing world of golf.

From the professional sphere of the PGA Tour to the evolution of LIV, from the triumphs of women's golf to the heart and soul of the amateur game, we love and cover it all. Our hosts engage in thoughtful conversations with tour players, coaches, caddies, and insiders, providing unique insights and perspectives.
The passion of "Golf Lovers United" extends to every part of the game. It's not simply a podcast; it's a community where all golf is celebrated, respected, and explored, fully embracing our tagline: "Golf. The fair way."

If you share our love for the sport, join us weekly as we delve into the trends, techniques, stories, and people that shape golf. "Golf Lovers United" is here to provide a rich and welcoming space for you, the passionate golf fan.
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About your hosts

Jamal S

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Jay (@ProGolfCritic) is a graduate of Duke University in Statistical Analysis.
A native New Yorker residing in California, he's been playing competitive amateur golf for over 25 years and is passionate about Golf being a global game and a game for everyone.
PGC firmly believes we need more Truth, Transparency, Logic & Common Sense in Pro Golf (and all media) and it is his mantra.
#MakeGolfFunAgain #TeamTaylorMade

Ben Mason

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Ben (Golf Lover UK) has been a casual golf fan all his life but in 2012 the bug bit. A huge fan of all things golf, PGAT, LIV, Ladies and Seniors. Ben is ticking off courses in the UK trying to play 20-25 new courses each year.

Mark Asquith

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Mark (@GolfDadUK) is a podcasting industry expert and an early industry leader in the United Kingdom and USA. He's also an avid golfer, huge fan of all things golf and is trying to get down to single digits over the next two years. Pah!