Episode 18

Published on:

5th Jan 2024

The Explosive Future of Men's Professional Golf - A Pro Golf Critic Opinion Piece

In this episode, Jay discusses the merger between the PGA Tour, DP World Tour, and LIV Golf, which will create a new entity called NuCo or Umbrella Corporation.

He explains the assets each entity brings to the table and the potential value of franchising events. Jay also emphasizes the need for guaranteed player participation to increase the value of tournaments and create a stronger identity for each event. He suggests a 50-50 split between ownership and talent, with 25% allocated to the top star players and 25% to the rank and file players. In this conversation, Jay discusses the potential restructuring of professional golf and the need for change in the industry.

He explores topics such as revenue split in professional sports, balancing ownership and player compensation, incentivizing growth in professional golf, expanding the team model, alternative sponsorship models, restructuring the golf calendar, and the future of professional golf.


  • The revenue split between players and owners in professional sports is an important factor in determining player compensation.
  • In professional golf, there is a need to balance ownership and player compensation to ensure fairness and incentivize growth.
  • Expanding the team model in golf can create new opportunities for players and increase interest in the sport.
  • Alternative sponsorship models, such as team sponsorship, can provide more value to sponsors and contribute to the growth of professional golf.
  • Restructuring the golf calendar and moving away from the old professional golf model can drive interest and make the sport more appealing to a global audience.
  • Guaranteeing player participation in key events, such as the global series and majors, can help elevate the status of these tournaments and create a more structured and competitive golf ecosystem.


  • 00:00 Introduction and Purpose of the Podcast
  • 03:14 The Merger between the PGA Tour, DP World Tour, and LIV Golf
  • 10:01 NuCo (Umbrella Corporation) and the Assets of Each Entity
  • 23:36 The Economics of Golf and the Need for Guaranteed Player Participation
  • 30:20 Franchising Valuable Events and Creating Strong Identities
  • 44:07 Franchising Events on the European Tour
  • 51:36 Ownership and Investment in the New Co
  • 56:36 Balancing the Value of Star Players and Rank and File Players
  • 57:05 Revenue Split in Professional Sports
  • 58:32 Balancing Ownership and Player Compensation
  • 59:36 Incentivizing Growth in Professional Golf
  • 01:01:03 Expanding the Team Model in Golf
  • 01:02:29 Designated Players and Team Sponsorship
  • 01:03:29 Alternative Sponsorship Models
  • 01:06:06 Restructuring the Golf Calendar
  • 01:08:15 Moving Away from the Old Professional Golf Model
  • 01:09:47 The Future of Professional Golf
  • 01:13:22 Guaranteeing Player Participation

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About the Podcast

Golf Lovers United: Discussing Golf, the Fair Way
Deep discussions for the love of golf, the fair way.
Welcome to "Golf Lovers United," the comprehensive podcast dedicated to all aspects of golf.

Hosted by @GolfLoverUK, @ProGolfCritic, and @GolfDadUK, we release episodes once a week that explore the multifaceted, ever-changing world of golf.

From the professional sphere of the PGA Tour to the evolution of LIV, from the triumphs of women's golf to the heart and soul of the amateur game, we love and cover it all. Our hosts engage in thoughtful conversations with tour players, coaches, caddies, and insiders, providing unique insights and perspectives.
The passion of "Golf Lovers United" extends to every part of the game. It's not simply a podcast; it's a community where all golf is celebrated, respected, and explored, fully embracing our tagline: "Golf. The fair way."

If you share our love for the sport, join us weekly as we delve into the trends, techniques, stories, and people that shape golf. "Golf Lovers United" is here to provide a rich and welcoming space for you, the passionate golf fan.
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About your hosts

Jamal S

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Jay (@ProGolfCritic) is a graduate of Duke University in Statistical Analysis.
A native New Yorker residing in California, he's been playing competitive amateur golf for over 25 years and is passionate about Golf being a global game and a game for everyone.
PGC firmly believes we need more Truth, Transparency, Logic & Common Sense in Pro Golf (and all media) and it is his mantra.
#MakeGolfFunAgain #TeamTaylorMade

Ben Mason

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Ben (Golf Lover UK) has been a casual golf fan all his life but in 2012 the bug bit. A huge fan of all things golf, PGAT, LIV, Ladies and Seniors. Ben is ticking off courses in the UK trying to play 20-25 new courses each year.

Mark Asquith

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Mark (@GolfDadUK) is a podcasting industry expert and an early industry leader in the United Kingdom and USA. He's also an avid golfer, huge fan of all things golf and is trying to get down to single digits over the next two years. Pah!