Disrupting the Golf Betting World: The Rise of Fair Play Exchange with Billy Gowing
Download Fairplay Exchange now at https://www.fairplayexchange.co.uk and use code GLU for a special bonus!
Guest: Billy Gowing, Fair Play Exchange.
Fair Play Exchange is a betting app that allows friends to place bets and settle payments online. The app was created to solve the problem of friends not carrying cash for bets. The initial target market for Fair Play Exchange was golfers, as golf has a strong betting culture. However, the app has expanded to include other sports and activities. Obtaining a gambling license and a bank account were major challenges for the company. Building trust and providing excellent customer service are key priorities for Fair Play Exchange. The app aims to create a community of users who can bet and have fun with their friends.
Takeaways
- Fair Play Exchange was created to solve the problem of friends not carrying cash for bets.
- The initial target market for Fair Play Exchange was golfers, but the app has expanded to include other sports and activities.
- Obtaining a gambling license and a bank account were major challenges for the company.
- Building trust and providing excellent customer service are key priorities for Fair Play Exchange.
- The app aims to create a community of users who can bet and have fun with their friends.
Chapters
- 00:00 Introduction and Problem Statement
- 01:24 How Fair Play Exchange Was Created
- 03:53 Target Market and User Base
- 06:29 Challenges in Obtaining Gambling License
- 09:03 Initial Target Market: Golfers
- 10:28 Expanding to Other Sports and Activities
- 13:51 Future Features: Sweepstakes
- 16:36 Community Building and User Acquisition
- 18:08 Challenges in Obtaining a Bank Account
- 19:54 Building Trust and Providing Excellent Customer Service
- 21:28 Importance of Onboarding and User Engagement
- 25:20 Creating Community through Golf Events
- 26:31 Promo Code and User Incentives
- 28:25 Conclusion and Call to Action
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Transcript
Well, I'm Ben, Golf Lover UK, as you all
recognise my dulcet, slightly Bristolian
2
:tones, and I'm joined by a very different
accent from the right the other side of
3
:the country, Mr.
4
:Billy Gowing.
5
:Billy, welcome.
6
:Thanks, Ben.
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:Thanks for having me on.
8
:And for those that don't know Billy, who
might not know Billy, you probably will
9
:have heard of his, his betting app, which
is Fair Play exchange.
10
:Um, I was promoting it the other day on
one of my putting videos and what happened
11
:was how it came about.
12
:I found it.
13
:So I literally sat in the bar, my mates,
and I was sick and fed up of us all
14
:saying, let's put a fiver in, let's put a
tenner in, and there's always two people
15
:that don't have any cash in them.
16
:I'm not getting into the politics of
cashless society.
17
:That's not for today's episode.
18
:That's another day.
19
:Let's not get into naming your friends
either, mate.
20
:Let's not get, we don't want to go down a
slippery slope here, do we?
21
:Do you know what I mean?
22
:You need to keep your friends.
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:Ha ha ha.
24
:but both friends and people don't often
have money on them.
25
:And I said, I just wish there was a way of
doing this online rather than, and then
26
:literally my friends said to me, well, if
you heard about this thing, this new
27
:thing, he said, I've not looked at it, but
apparently mates can place bets.
28
:And that's how I found Fair Play Exchange
and me being me, I reached out to Billy to
29
:find out more.
30
:So Billy, thank you for solving my problem
and tell us how did it come about?
31
:Why did you solve this problem?
32
:How did your-
33
:Vision become what has now become a quite
successful fast growing betting app
34
:Cheers Ben.
35
:Pretty much similar scenario to what you
guys had in the pub.
36
:So we played a lot of golf, me and my
mates, big group of us, local swindle,
37
:club we're all a member at.
38
:And every Saturday there'd be a usual
game, about 20 odd players going out and
39
:we'd have a wage on it.
40
:Tenors in the middle and then we'd split
it up between the winner, second place,
41
:third.
42
:fivers for par threes and loads of side
games going on.
43
:And every week we'd be going around trying
to organize, collecting the money, half of
44
:the group never had cash.
45
:And it just sort of rendered the whole bet
and wages completely void because there
46
:just wasn't enough money in the pot to go
around.
47
:And me and my two of my best friends at
the time, we was playing together and we
48
:just said, there must be an app online
that does this.
49
:And no and behold, there wasn't.
50
:So we went away and started sort of
brainstorming how this would work.
51
:And it was just, you know, we, we liked to
have a bet on anything, whether it's, you
52
:know, going to snooker, going to darts,
sitting in the pub and silly bets.
53
:Um, and yeah, that's where it all came
from really.
54
:Just group pals, trying to get bets on
with their mates and no one ever carrying
55
:cash.
56
:Mate, that is...
57
:No, man, it's huge.
58
:Yeah, like the idea that you can quite
literally bet on anything, because what
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:fascinates me about startups like this is
that they can sound, you know, if it's not
60
:pitched right, if it's not dialed in terms
of the branding and if you've not nailed
61
:the name down, something so simple can
almost sound a little bit trite.
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:It can sound a little bit, wow.
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:what's the point in that?
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:But actually, the way that you've
positioned it, the way that you've named
65
:it, the way that you've put the fair play
word in there, it's really interesting
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:positioning because you know you can just
go and get smashed down the pub and have a
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:laugh.
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:You can bet on anything.
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:We can do the most BMX flips.
70
:You can have a bet on that, but you can
also see this like at the club.
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:You can see it at your golf club.
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:You can see comps being run on this, side
bets being run, society's being run on
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:this sort of stuff.
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:So how's the reception being
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:across the board, like what type of people
you're attracting with this product.
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:Yeah, I mean so I think we were conscious
numbers the other day and 75% of our
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:activities been based around golf.
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:I mean you guys know there's big I'd say
gambling culture around golf, but you
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:know, it's more having that bragging
rights where it's not necessarily about
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:winning a fiver But you want to win your
mates fiver you want to take that money
81
:off your power and it's that bragging
rights and kind of It goes hand in hand
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:with golf.
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:Right?
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:So yeah, we see quite a bit
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:of our bulk in golf.
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:We've seen quite a lot of fantasy football
bets.
87
:So you know, you start with fantasy league
season, you've got 20 year mates and
88
:you'll say, let's put a tenner in, end of
the season, winner takes all, nobody ever
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:pays up.
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:And again, it's that same scenario where
you're not getting the money out.
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:So we've seen quite a lot of fantasy
groups and sort of weekly fantasy bets as
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:well.
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:And obviously you see, you know...
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:Arsenal and Tottenham fans saying who's
going to finish above each other and stuff
95
:like that.
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:So there's a lot of one-upmanship against
your mates on the app.
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:I think what's interesting there, and I
want to, for people who might not quite
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:understand how this works, let's just run
through the idea.
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:So the idea being, let's you, Mark and I,
we've all got, ignore golf in a minute,
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:which is easier to understand.
101
:You, Mark and I, we've got three fancy
football teams.
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:We want to place a 50-quid bet each to see
who's going to finish the highest.
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:We go into the app.
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:We create the market and the competition.
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:So we'd create a Ben, Billy and Mark
fantasy football league.
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:We select the three people that are going
to take part.
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:We select the stake and how much the
winner gets.
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:And you just create the part yourself.
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:Yeah, so I mean, simplest way to put it is
it's just a communal wallet to replace
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:cash betting.
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:So the app holds the money in there for
you.
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:And then at the end of the season, Ben
wins and we just administer the money over
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:to your account and you can withdraw it
just like a normal betting account.
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:It's interesting.
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:I said to my friend the other day about
it, he said, Oh, I didn't know you could
116
:use it for sports.
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:I've been using it for poker.
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:So like my mate's been using it for three
months for poker.
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:Yeah, that's exactly right.
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:We get a lot of private poker games on
there.
121
:Yeah, it's another great user case.
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:Just another way where people just aren't
carrying cash anymore.
123
:How far did you have to go with the
compliance side?
124
:Because betting is notoriously challenging
from a technical standpoint.
125
:You've got the whole PCI compliance area
to go through.
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:You've got ID verifications.
127
:Obviously you've got the better way stuff
to go through and everything around that.
128
:Because this is a user generated betting
market essentially.
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:How far did you have to go?
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:Did you have to go as far as like a bet
365 or were the concessions?
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:Tell us a little bit about that.
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:I'm fascinated by that.
133
:Yeah, so certainly the biggest barrier to
entry was getting completely compliant and
134
:regulated with the UK GC, which is the
gambling authority in the United Kingdom.
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:And yeah, that was a terribly stressful
time for me because it was, you know,
136
:whether or not we was going to get this
off the ground, relied on us getting these
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:licenses.
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:So it took us, I think, two years in total
from the start of the application to
139
:getting it approved.
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:So I had to get a personal gambling
license myself and then Fairplay has a
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:sort of combined remote encompassing
license which covers everything.
142
:But yeah, I mean, the UKGC are very
stringent in their measures.
143
:So yeah, there's a lot of hoops to jump
through and a lot of them you have to
144
:prove to them.
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:But luckily, through a lot of hard work,
we managed to get that license.
146
:And the next thing is just making sure
that you stay within the parameters of
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:the...
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:what they tell you can and can't do.
149
:So, you know, compliance is my side of
things within the company and the license
150
:is such a great asset for us, we have to
look after it with everything we can.
151
:Yeah, that's interesting, mate.
152
:My background is product building,
building software and startup background.
153
:And I've took software from startup
through to exit.
154
:And that is such a difficult journey to go
on.
155
:One thing I'm fascinated by, because
you've got a really fascinating inbuilt
156
:type of audience, which is, if you think
about most startups, it's like, okay,
157
:here's product market fit, okay?
158
:Here's a product that is targeting this
market.
159
:You're solving a problem which exists, but
actually it can fit so many different
160
:markets.
161
:We've talked about sports, we've talked
about poker.
162
:It can quite literally create your own
market and really, really broaden the use
163
:cases, which is as dangerous as it is
exciting because you could go out there
164
:and try and be everything to everyone or
you can really focus in and try and target
165
:some verticals.
166
:How have you grown this thing?
167
:What markets did you target to start with?
168
:Where did you decide to start with that
growth?
169
:It's certainly golf.
170
:The idea was born on the golf course.
171
:Me and my friends, the guys who I started
the business with, we bet all the time we
172
:play a lot of golf and that's who we
really went after.
173
:We went after golfers, we did a few
partnerships, we got involved with a
174
:couple of influencers, put on a few golf
days.
175
:got involved in a few local clubs.
176
:To start off with, it was pretty much, a
few of the local golf clubs around Essex,
177
:just speaking to the management, speaking
to the swindles, seeing what they thought,
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:would you use this app?
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:Is it gonna make your life easier?
180
:A lot of people said yes.
181
:You get a lot of pushback as well, because
naturally, some of the older lads, they're
182
:like, I've still got a roll of 50s on me.
183
:You know what I mean?
184
:Yeah, so it was just always going to...
185
:start with golf because we knew the
betting market was there and you know we
186
:knew people were going to use this because
we saw it every week for so long and you
187
:know the older boys in our swindle they
used to go mental us because anyone under
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:the age of 30 just none of us have cash
like we'd never do it and all of that
189
:awkwardness of oh I'll transfer you and
I'll owe you for next week like no one
190
:ever pays up on that and no one ever
chases you for it so it all just gets lost
191
:in it.
192
:It's always a pain in like my
brother-in-law, Alan, and he's a
193
:meticulous organizer and he's a really
calm bloke.
194
:Like anyone who's spent time with me and
Alan knows that the two brother-in-law's,
195
:I'm not the calm one.
196
:But if you want to rile him right up,
don't bring a fiver on a Sunday.
197
:If you want to rile him up, he sent seven
messages to the group for the last 10
198
:days.
199
:Don't forget your fiver, don't forget your
fiver, don't forget your fiver.
200
:And then come Sunday when fiver's in,
there's three people that paid.
201
:That's the only time you'll see him lose
his temper.
202
:So you you're saving the world's calmest
man from ever having to lose his temper.
203
:You're right.
204
:It's like, at Bristol, we don't have rolls
of 50 with us.
205
:We have rolls of 10s and 5s, Essex got a
bit more cash knocking around.
206
:But silly things like, I go and watch a
bit of live cricket.
207
:One of the things I love to do is, and we
don't do it because someone's got to write
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:it down so you don't bother, which is
like, how many runs before the first
209
:wicket?
210
:If there's, how many of you, let's say
there's five or six of us going and we all
211
:stick a 10er in, you're going to have
loads of one-pound bets over the day,
212
:can't you?
213
:our pound or when the first wicket falls
for two to five runs, six, eight runs,
214
:whatever, whatever it might be, how many
wickets, who's going to get the most
215
:wickets more, how many more courts and
bowls, whatever it might dismissals,
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:whatever it might be.
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:You can set any of that, right?
218
:Exactly that.
219
:I mean, so me and the guys in the office,
we went to the BMW PGA Championship at
220
:Wentworth and we plotted up all day on a
par three and we just bet on how many
221
:balls were going to land on the green.
222
:So whoever decided, whoever was going
first could pick how many balls were going
223
:to land.
224
:So I was going to go playing in three
balls.
225
:So I'd say, well, looking at the three
ball professional golfers, three are going
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:to hit.
227
:the next person could choose whether to
add zero, one or two.
228
:And we've just literally all day betting
on who is going to land on the green.
229
:And then we was betting on who was going
to make the part.
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:And you know, exactly that just little one
pound bets all day long.
231
:And because the app's been built in a way
where it's so quick to use and, you know,
232
:it's seamless, you can just keep repeating
those bets all day long.
233
:And, you know, at the end of the day, no
one was coming up with loads of money.
234
:It was just like one or two pounds
changing hands here and there.
235
:But.
236
:That's what betting should be about, you
know, fun with your mates and enjoying it.
237
:No one's going to get striped up on that
because it's against your friends and, you
238
:know, we only see small stakes really,
like 10s, 15s, 20 quids sometimes, but
239
:it's just all about having a laugh with
your mates and, you know, taking one or
240
:two quid off them on silly bets.
241
:That's the beauty of it, I think, is that
you...
242
:I think this is perhaps why it fits so
nicely with golf as well, that there's a
243
:bit of an honor system in play.
244
:Golf's a very honest game if you're
wanting to play it how it's intended to be
245
:played.
246
:And it feels like this, as you say, you're
not going to attract people that are going
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:to want to take you for a ride.
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:No one's going to want to rinse anyone
just because it is your friends and you're
249
:building your own markets out there.
250
:When it comes to...
251
:building something like this, you've got
to pick your battles.
252
:You've got to say, right, OK, here's the
thing that we're building first.
253
:Here's the thing that we'd love to build
now, but actually that might be a year
254
:out.
255
:Like, what's the next year?
256
:What's the next two years look like in
terms of features, in terms of what you're
257
:going to be doing with Fair Play Exchange?
258
:Um, yeah, definitely.
259
:Like exactly what you said, there's so
true, Mark, like you have to build the
260
:core functionality of it before you put
all the bells and whistles on, right?
261
:So what we've got now is essentially our
minimum viable product.
262
:And, you know, we're, we're currently
looking at new features now.
263
:Um, the next step and phase that we're,
we're sort of planning and going to begin
264
:to build soon is a sort of sweet state
function.
265
:So, you know, that classic thing, grand
national, you come out of the office.
266
:and you've got your tenors and you end up
putting in tenors for people that are
267
:working for you and that.
268
:So, you know, a sweepstake function where
you can easily, you know, set them up,
269
:distribute them in a way where Fair Play
can set up sort of open public
270
:sweepstakes.
271
:So say when April comes around, Masters is
coming on, we'll just set up Fair Play
272
:Master sweepstake.
273
:You can buy a ticket and then we'll just
give everyone, you know, the algorithm
274
:will give everyone a random player.
275
:So it's sort of giving you an interest in
it rather than, you know, some people
276
:obviously spend ages analysing who is
going to go well around Augusta and
277
:whatnot and who's a good price but on our
new Sweetsnake feature you'll just be
278
:given a random player and then that's your
player to cheer on.
279
:That's huge.
280
:Sorry to jump in, Ben.
281
:That really is interesting as well,
because you've got like my club will send
282
:an email around saying, right, master
sweepstakes.
283
:Send me a tenner via the bank and bank
transfer it.
284
:And we'll wait until everything's done and
then we'll spreadsheet it up and we'll
285
:send it all out.
286
:So the ability for clubs to be able to
create their own sweepstakes and be able
287
:to run what is actually quite a
significant part of their business.
288
:A lot of pro shops are trying to build
revenue through so many different streams
289
:that
290
:They want the sweepstakes every week.
291
:They're running comps, obviously, as we
know, but that everything is moving
292
:towards, how do we generate additional
revenue that is not based on product?
293
:It's not based on the weather in so far as
tee times and selling lessons and whatever
294
:else.
295
:So I really liked that idea.
296
:I think it's an interesting way to get the
pro shops interested.
297
:Because if you can get those guys, if you
can get each pro, each club advocating for
298
:this.
299
:Suddenly the trickle down is huge, isn't
it?
300
:You just get every member using it.
301
:Of course, and it's a huge acquisition
tool for us, hopefully when it launches.
302
:Even going back to the Grand National user
case, 40 horses, you get 10 offices
303
:involved, that's 400 users straight off
the bat.
304
:So it's just another way that hopefully we
can start building up this audience and
305
:user base.
306
:I suppose it's saying as well that.
307
:people can offer on behalf of the people.
308
:So we could, we could set up the golf
lovers United podcast, master sweepstakes.
309
:So we could set one up and invite our,
invite our users to come in and, and
310
:participate in whatever else it is.
311
:It's a very clever thing.
312
:And those that want to do unique bets with
themselves on whether John Ram will finish
313
:higher than Brooks Koepke can do that.
314
:But then if you want to go into partaking,
they just buy a ticket and the sweepstake,
315
:you've got that easy option too.
316
:Exactly.
317
:I think when we first spoke, I think we
first spoke that one of the things that
318
:reason, so Jay's not with us today,
obviously Jay's the other host, he lives
319
:in America, but Mark and I both have
startups and scale ups and Mark's
320
:transitioned and sold as well and things
like that.
321
:So Mark and I really like the business
side of golf and we've got a guy called
322
:Colin Landforce coming on in a couple of
weeks time, Colin's like the number one
323
:sort of
324
:guru in how to build brands by going and
finding suppliers for be it gloves, tees,
325
:bags, whatever it might be.
326
:And this business podcast actually is like
business tag on podcasts that Mark and I
327
:quite passionate about because of our, our
love of business.
328
:And I think you epitomize what we love
about this.
329
:You've seen a problem, you fixed it.
330
:It's relative related to golf, which is
why it's on here, but it's not always
331
:easy.
332
:So.
333
:While you've overcome things and you're
doing great and you're just gaining users,
334
:what were the tough things?
335
:Was it all around the gaming license stuff
and there have been other things that have
336
:been difficult?
337
:That was particularly difficult, probably
one of the biggest barriers to entry for
338
:us.
339
:Believe it or not, a big headache was
getting a bank account because they
340
:automatically, the banks weren't
necessarily interested in hearing too much
341
:from us, but as soon as you tick the box
of gambling, they knock you back for a
342
:bank account.
343
:So I almost had to really try and get my
face in front of.
344
:a bank manager to say, look, I need to
open an account for my business.
345
:And although technically we have a
gambling license, it's not necessarily a,
346
:you know, we're not a bookmaker.
347
:We're not, I don't see it as a gambling
product necessarily.
348
:I think it's more of a financial vehicle
to pull people's money in, you know?
349
:Um, so yeah, eventually managed to get a
bank account, which was difficult.
350
:Um, obviously raising money is exciting,
but you know, very frustrating.
351
:Had to go to
352
:You have to get so many knockbacks before
you can get someone over the line.
353
:And then obviously once you get a bit of
momentum, it starts to get a little bit
354
:easier.
355
:Building the product.
356
:So, you know, the actual coding software
side of it is out of my realms of
357
:competency.
358
:But, you know, you have to pick the right
partners and pick the right team who can
359
:build that product for you and have to
have a lot of trust in them to build what
360
:you want to be built and, you know, solve
the problem that we're trying to solve.
361
:So.
362
:Yeah, but many, many different things that
have been super stressful, but also super
363
:rewarding, you know, to build something
from scratch and get it out there and sort
364
:of prove the concept that people are
using.
365
:And, you know, we get great feedback that
people really enjoy the product.
366
:So, you know, it's incredibly rewarding to
see.
367
:It feels like community is such a big part
of this growth as well.
368
:It feels as if not only allowing people to
build their own communities around things
369
:like the sweepstakes in the future and,
you know, we three building our own books
370
:and me building books at my club and you
building books at your club and creating
371
:that sense of individual community.
372
:But the general bigger picture Fair Play
Exchange community, you know, this idea
373
:that you're almost
374
:You're almost creating a movement where we
all move forward with this fun aspect of
375
:whatever it is that we're into.
376
:Is that something that you're trying to
focus on as you grow the user base, as you
377
:focus on user acquisition?
378
:Yeah, definitely.
379
:I mean, at the minute user acquisition is
just the main focus for us.
380
:But what we're seeing quite often is
people inviting their friends to the app,
381
:which is great for us.
382
:It's the cheapest way that we're ever
going to acquire customers.
383
:But essentially, if you enter the Fair
Play app and you haven't got any friends
384
:on the app, it's redundant.
385
:You can't use it.
386
:So you have to go on the app and invite
your mates in order to be able to use it.
387
:massive for us, you know, and eventually,
you know, we've got loads of different
388
:aspects that for the road future roadmap
that we can hopefully build around, you
389
:know, people being able to bet amongst
each other in the community.
390
:But yeah, for now, the focus is solely
just let's build the build the audience
391
:and prove the concept before we start
really driving other features in.
392
:Yeah, that's that stickiness as well is
such an important factor, isn't it?
393
:With with any kind of app based product,
we found it with our stuff where if we get
394
:if we get someone registered and the
onboarding is so tight that by the by the
395
:time they've registered and finished that
registration, they've created a podcast
396
:and maybe even uploaded a trailer or
certainly got to the point where they've
397
:put some cover art into the podcast
platform.
398
:They've put some a title for the show in
there.
399
:They've put a description in.
400
:and importantly, they've put their name
into it.
401
:They feel like they've got some ownership
and the product just became.
402
:We did that almost from day one and the
product just became that much more sticky.
403
:The churn rate dropped to a really, really
low percentage because people.
404
:They they had some skin in the game that
they were invested.
405
:It was OK.
406
:Here's my thing on this platform.
407
:And it feels as if there's a bit of a
journey there for you as well.
408
:Well, OK, let's build the onboarding out.
409
:Let's make sure that OK.
410
:One of the things that I do is make sure
Ben and Billy are in here with me and I'm
411
:going to chuck a, I'm going to chuck a
quid at a new user so that they can have a
412
:bet with their friends, you know,
whatever.
413
:So that's such a fascinating part of this
for me, mate.
414
:I think how you develop that is, is going
to be really interesting to see.
415
:I'm fascinated by all of this.
416
:Yeah, we definitely need to, essentially,
each person at downside the app, we need
417
:them to be a sort of a salesman for us,
right?
418
:We need them to go out and that's one
reason, you know, I say to the team, the
419
:customer service for us is absolutely
vital because, you know, if someone can't
420
:get their account verified for whatever
reason, we need to be on hand to tell
421
:them, you know, we can get it sorted out
for you.
422
:And, you know, if someone's got a problem
with drawing, we need to be able to, you
423
:know,
424
:10 seconds of their email coming through,
we need to go back to them and let them
425
:know there's someone on the end of the
line because ultimately you're building
426
:trust with your audience and trust with
your user base.
427
:And like I said before, we need each user
to be a salesman for us and go out and
428
:shout about, oh, this new app's great.
429
:It's really easy to use and if you do have
any issues, they're straight away sorting
430
:it out for you.
431
:That is so vital, man.
432
:And I think a lot of startups get that
wrong.
433
:I think, especially when you consider,
like, you know, in startup world,
434
:everyone's like a CEO, which sounds like
you're Bill Gates or Steve Jobs.
435
:And it's always, it's a little bit
bullshitty, isn't it?
436
:And I always find that it's mental.
437
:And the idea, and I even still do this.
438
:Like we created startups, we've sold
startups, and even the one that I still
439
:work on now as part of the bigger
business.
440
:Like I still do support because especially
with the most angry people, you know,
441
:because they present such an opportunity.
442
:If you can give them the best experience
and if you can say to them, look, I'm Bill
443
:it, I'm the founder.
444
:This is what I do.
445
:I've sorted you out.
446
:They become evangelists, they become
advocates and they will until they simply
447
:die, they will tell everyone how good you
are.
448
:And it's.
449
:So many people get that wrong.
450
:So that is so refreshing, dude.
451
:I think that's a very powerful way of
doing it.
452
:I'm, I'm literally, you know, on the
weekends, I'm refreshing, I'm sitting on
453
:CMS, the backend all day, just constantly
refreshing it, seeing what's going on.
454
:And I'm, I'm sitting there, I'm getting
involved with the admin.
455
:I'm constantly, you know, going back to
customers, you know, we've, we've got an
456
:in-house team of people here, but you
know, I feel like it's important exactly
457
:as you just said, that I'll get involved
in that and no one's too big here to muck
458
:in and
459
:do the admin and the customer service
because, you know, it's a fluid
460
:environment where everyone's got to be
able to do a bit of everything, you know.
461
:I think, I think it's so key.
462
:And again, without harping on about it,
it's, we found exactly the same over what
463
:we're doing and with our onboarding, we
actually found an element of gamification
464
:really helped.
465
:So as users went through things turned
green, it bought, it gave a bit of fun and
466
:experience to buy into it.
467
:And I think it's very different on how you
do it, but it's nice having three people
468
:doing three very different things, having
all the same problems and successes.
469
:I think Billy, the one thing I want to
pick up on there is that community side.
470
:You talked about your own engine golf
days.
471
:And I think that's a really big thing.
472
:Cause if you have a golf day in, I'll just
say Manchester Leeds, Birmingham, one in
473
:Essex, one in North London, one in South
London, I'll do that one for you.
474
:I, that's my only impression I got me.
475
:Um, and one in Bristol, and then you're
doing that and you're having the fair, the
476
:fair play exchange series you're, you're
creating.
477
:If you're getting 70, 80 people to each of
those events, you're creating those users.
478
:It's a fantastic way of driving, isn't it?
479
:And I think hopefully over the summer, we
can see a load more events and people just
480
:coming on board.
481
:I know we got the GLU code.
482
:What's the GLU code get people again,
Billy?
483
:Won't you tell people?
484
:So if the guys sign up to the app and just
put in a promo code on sign up GLU will
485
:put a five pound free bet in your account
and you know You can test out the app have
486
:a play with your friends and yeah
challenge your mates or something
487
:I lost that last night doing that putting
video with prev.
488
:I lost five pound to him straight away.
489
:My first bet done, gone.
490
:Hahaha
491
:you need those video lessons with
PrevMate.
492
:So don't be betting when you're getting
taught, this is like putting one on one,
493
:man.
494
:we got five more lessons in the series.
495
:By the time this comes out, we'll probably
be about lesson five, I think, probably.
496
:We've got five more lessons in the series
and there's a tic-tac-toe in each one.
497
:So as Prev said, he's going to be 30 quid
up.
498
:That is easy money.
499
:That's the easiest money I've ever seen.
500
:I love that.
501
:That's hilarious.
502
:He's prepped a bit for playing it.
503
:He's a pro.
504
:Yeah, he's a pro and he's a teacher.
505
:So he's a good mate of mine.
506
:He's building up, he's building up his
Instagram channel to do some coaching and
507
:this, that the other really good bloke and
like I said, well, no one else is doing.
508
:So as you've seen, you saw the video I
sent you last night that we're, we're the
509
:only people in the world who are doing a
winter outdoors nighttime putting series.
510
:There's no one else doing that.
511
:That's because it's freezing.
512
:Billy.
513
:This has been awesome, Billy.
514
:Thank you so much, man.
515
:The the next thing I want to do is make
sure everyone gets hold of Fairplay
516
:Exchange.
517
:I'm assuming it's Google App Store.
518
:It's the Play Store.
519
:Sorry, it's iOS.
520
:I've downloaded it myself on iOS, but
available on all the app stores just by
521
:searching Fairplay Exchange.
522
:It's exactly right, yeah.
523
:Available on the App Store and Google
Play.
524
:It's completely free to download.
525
:We don't take no cut or commission on the
bets.
526
:It's free to use, yeah, free to download.
527
:So no reason not to get involved and have
a bet with your mates.
528
:I love it.
529
:You can get that at FairplayExchange.co.uk
as well.
530
:This has been fantastic, Billy.
531
:Thank you for joining us and to everyone
out there, get over there and get that app
532
:downloaded and let's create some
sweepstakes and start having a little bit
533
:of fun.
534
:Cheers Chaps!
535
:I'm gonna mark that.
536
:Yeah, I'm gonna mark that there.
537
:marking it.
538
:Then he can end the recording.
539
:He's just, he's basically marked the bit
for you said, cheers chap.
540
:So it's just done.
541
:And I will just cut all that in with some
music and stuff there.
542
:I'll stop us up on this one.
543
:that mate.