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Episode 92

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Published on:

19th Oct 2026

LIV's new investor speaks and shares his vision!

Summary

With GLU still up to his eyes in work and a few other bits Pro Golf Critic is riding solo to take the reigns on what is happening with LIV Golf. In this episode features an in-depth analysis of LIV Golf's recent conference with CEO Scott O'Neill and BC Partners' chairman Ted Goldthorpe. We explore LIV's strategic plans, media investments, and the future of professional golf amidst industry shifts.

key topics

  • LIV Golf's strategic plans and future vision
  • The role of media rights and new revenue streams in golf
  • The impact of industry shifts and geopolitical factors on LIV Golf
  • Player commitments and LIV 2.0's launch timeline
  • The importance of media investments and new platforms in golf

Chapters

00:00 - Introduction to LIV Golf's Strategic Conference

03:54 - Geopolitical Factors and LIV Golf's Divestment

05:05 - Shift from Profitability to Brand Building

06:21 - Myth vs. Fact in LIV Golf's Narrative

07:54 - Global Golf and Media Strategy

09:00 - Industry Media and Perception Challenges

10:36 - Player Equity and Future Commitments

14:24 - LIV's Valuation and Revenue Potential

17:47 - LIV's Focus on Golf and Media Innovation

21:30 - New Revenue Models and Media Investments

23:10 - Industry Dynamics and Leadership Changes

25:12 - The Future of Team Golf and LIV's Position

27:27 - Player Commitment Deadlines and Future Outlook

28:41 - Leadership Credibility and Strategic Planning

30:22 - Investment Partners and Industry Collaborations

32:06 - Upcoming LIV Events and Strategic Locations

33:52 - Media and Content Strategy for LIV

34:18 - Innovative Broadcast and Revenue Opportunities

36:38 - Global Golf Events and Industry Impact

37:13 - Summary and Final Thoughts on LIV's Future

To get 15% off at https://www.shotscope.com ; use promo code: GOLFLOVER

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If you like to support this content, the podcast and ‪‪Golf Lovers United GC, feel free to visit us at the links below! https://www.glugc.com https://www.glugc.com/support

GLU GC is a collective of golfers that truly love golf, and every part of thegame. The podcast is hosted by Golf Lover UK, Pro Golf Critic and Red Harrington - 3 people that love golf, and love to discuss the ever changing world of professional golf, on and off the course.

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Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!

Vist the fanzone now: https://www.glugc.com/support

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Thanks to our current GLU Brand Ambassadors:

  • LIV Golf Forecasting - https://www.twitter.com/LIVGolf54
  • Red Harrington - https://www.twitter.com/RedHarrington44
  • Kevin Dignan - https://www.twitter.com/VivaLa54
  • Andy Moore - https://www.twitter.com/AndyFreelance1
  • Padmini Krishnan - https://www.twitter.com/YoungPadawan051

Thanks to our current GLU Golf Lovers:

  • Lisa Lamagna - https://www.twitter.com/LisaLamagna

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If you like the show, remember to tell your golf-loving friends that they can subscribe on Apple Podcasts, Spotify, and at https://www.glugc.com.

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Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (@ProGolfCritic) every week.

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About the Podcast

Golf Lovers United: Discussing Golf, the Fair Way
Deep discussions for the love of golf, the fair way.
Welcome to "Golf Lovers United," the comprehensive podcast dedicated to all aspects of golf.

Hosted by @GolfLoverUK, @ProGolfCritic, and @GolfDadUK, we release episodes once a week that explore the multifaceted, ever-changing world of golf.

From the professional sphere of the PGA Tour to the evolution of LIV, from the triumphs of women's golf to the heart and soul of the amateur game, we love and cover it all. Our hosts engage in thoughtful conversations with tour players, coaches, caddies, and insiders, providing unique insights and perspectives.
The passion of "Golf Lovers United" extends to every part of the game. It's not simply a podcast; it's a community where all golf is celebrated, respected, and explored, fully embracing our tagline: "Golf. The fair way."

If you share our love for the sport, join us weekly as we delve into the trends, techniques, stories, and people that shape golf. "Golf Lovers United" is here to provide a rich and welcoming space for you, the passionate golf fan.
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About your hosts

Jamal S

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Jay (@ProGolfCritic) is a graduate of Duke University in Statistical Analysis.
A native New Yorker residing in California, he's been playing competitive amateur golf for over 25 years and is passionate about Golf being a global game and a game for everyone.
PGC firmly believes we need more Truth, Transparency, Logic & Common Sense in Pro Golf (and all media) and it is his mantra.
#MakeGolfFunAgain #TeamTaylorMade

Ben Mason

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Ben (Golf Lover UK) has been a casual golf fan all his life but in 2012 the bug bit. A huge fan of all things golf, PGAT, LIV, Ladies and Seniors. Ben is ticking off courses in the UK trying to play 20-25 new courses each year.

Mark Asquith

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Mark (@GolfDadUK) is a podcasting industry expert and an early industry leader in the United Kingdom and USA. He's also an avid golfer, huge fan of all things golf and is trying to get down to single digits over the next two years. Pah!