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Episode 78

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Published on:

31st Dec 2025

Brooks and LIV Golf split - media and PGAT reactions. What could be next for LIV?

Summary

In this episode of the Golf Lovers United podcast, hosts Golf Lover UK and Pro Golf Critic discuss the recent departure of Brooks Koepka from LIV Golf and its implications for the league. They explore the importance of branding, salesmanship, and media relations in shaping the perception of LIV Golf. The conversation also touches on the need for transparency and effective communication within the organization, as well as strategies for player recruitment and building a loyal fan base. The hosts emphasize the critical nature of grassroots efforts in promoting LIV Golf and the role of players as advocates for the brand.

Chapters

00:00 - Introduction and Holiday Reflections

01:45 - Brooks Koepka's Departure from LIV Golf

10:49 - The Role of Captains in LIV Golf

18:23 - Media Relations and Perceptions of LIV Golf

25:57 - Recent Developments in LIV Golf

27:41 - Website Updates and Communication Challenges

33:22 - Grassroots Efforts and Media Influence

38:45 - Market Strategies and Player Recruitment

45:56 - Building Momentum and Future Prospects

53:36 - The Challenges of Startup Golf Brands

56:37 - The Importance of Transparency in Golf Communication

01:01:54 - Overcoming Mental Barriers in Golf

01:07:18 - Engaging the Golf Community and Building Momentum


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If you like to support this content, the podcast and ‪‪Golf Lovers United GC, feel free to visit us at the links below! https://www.glugc.com https://www.glugc.com/support

GLU GC is a collective of golfers that truly love golf, and every part of thegame. The podcast is hosted by Golf Lover UK, Pro Golf Critic and Red Harrington - 3 people that love golf, and love to discuss the ever changing world of professional golf, on and off the course.

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Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!

Vist the fanzone now: https://www.glugc.com/support

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Thanks to our current GLU Brand Ambassadors:

  • LIV Golf Forecasting - https://www.twitter.com/LIVGolf54
  • Red Harrington - https://www.twitter.com/RedHarrington44
  • Kevin Dignan - https://www.twitter.com/VivaLa54
  • Andy Moore - https://www.twitter.com/AndyFreelance1
  • Padmini Krishnan - https://www.twitter.com/YoungPadawan051

Thanks to our current GLU Golf Lovers:

  • Lisa Lamagna - https://www.twitter.com/LisaLamagna

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If you like the show, remember to tell your golf-loving friends that they can subscribe on Apple Podcasts, Spotify, and at https://www.glugc.com.

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Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (@ProGolfCritic) every week.

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About the Podcast

Golf Lovers United: Discussing Golf, the Fair Way
Deep discussions for the love of golf, the fair way.
Welcome to "Golf Lovers United," the comprehensive podcast dedicated to all aspects of golf.

Hosted by @GolfLoverUK, @ProGolfCritic, and @GolfDadUK, we release episodes once a week that explore the multifaceted, ever-changing world of golf.

From the professional sphere of the PGA Tour to the evolution of LIV, from the triumphs of women's golf to the heart and soul of the amateur game, we love and cover it all. Our hosts engage in thoughtful conversations with tour players, coaches, caddies, and insiders, providing unique insights and perspectives.
The passion of "Golf Lovers United" extends to every part of the game. It's not simply a podcast; it's a community where all golf is celebrated, respected, and explored, fully embracing our tagline: "Golf. The fair way."

If you share our love for the sport, join us weekly as we delve into the trends, techniques, stories, and people that shape golf. "Golf Lovers United" is here to provide a rich and welcoming space for you, the passionate golf fan.
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About your hosts

Jamal S

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Jay (@ProGolfCritic) is a graduate of Duke University in Statistical Analysis.
A native New Yorker residing in California, he's been playing competitive amateur golf for over 25 years and is passionate about Golf being a global game and a game for everyone.
PGC firmly believes we need more Truth, Transparency, Logic & Common Sense in Pro Golf (and all media) and it is his mantra.
#MakeGolfFunAgain #TeamTaylorMade

Ben Mason

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Ben (Golf Lover UK) has been a casual golf fan all his life but in 2012 the bug bit. A huge fan of all things golf, PGAT, LIV, Ladies and Seniors. Ben is ticking off courses in the UK trying to play 20-25 new courses each year.

Mark Asquith

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Mark (@GolfDadUK) is a podcasting industry expert and an early industry leader in the United Kingdom and USA. He's also an avid golfer, huge fan of all things golf and is trying to get down to single digits over the next two years. Pah!