Episode 14

Published on:

1st Dec 2023

Dissecting the PGA Tour/LIV Merger with Bob Ball

Join investor, analyst and golf commentator Bob Ball as we dissect the PGA Tour/LIV Golf merger with one of the best golf industry interviews of 2023.


The conversation discusses the background and viral success of Bob's tweet about the merger between the PGA Tour and Live Golf. It highlights the lack of investigative journalism and critical thought in golf media, as well as the misrepresentation of LIV Golf and PIF. The conversation also touches on the potential future of golf tours and the need for transparency and visionary leadership in the PGA Tour.

The conversation delves into various themes related to the future of golf and the potential impact of the LIV teams. It explores the problems that the merger could solve, such as revenue distribution and player representation. The discussion also highlights the issues of leadership and power within the PGA Tour and the need for a players union. The role of the commissioner and CEO is examined, as well as the importance of balancing family life with a professional golf career.

The conversation concludes with a focus on the exciting possibilities and potential changes that the future of golf holds. The conversation explores various topics related to the future of golf, including expanding the reach of the sport, supporting young golfers, creating local initiatives, the potential of golf teams, sponsorship and branding opportunities, global expansion, the potential merger, and likely scenarios for the future. The value of teams and TV revenues is highlighted, as well as the importance of financial considerations. The conversation concludes with the anticipation of future discussions and topics.


  • There is a lack of critical thought and investigative journalism in golf media, leading to misrepresentation and biased reporting.
  • The PGA Tour and Live Golf merger has sparked controversy and debate, with different perspectives on the future of golf tours.
  • Transparency and visionary leadership are needed in the golf industry to address issues and ensure the growth and success of the sport.
  • The success of Bob's tweet highlights the power of social media in shaping conversations and bringing attention to important topics. The merger of the PGA Tour and Live teams could solve problems related to revenue distribution and player representation.
  • There is a need for better leadership and collaboration within the PGA Tour.
  • A players union could help protect the interests of all players and ensure fair treatment.
  • The role of the commissioner and CEO should be separate, with the CEO focusing on commercial interests and media growth.
  • The calendar and scheduling of events play a crucial role in the success and well-being of players.
  • The future of golf is filled with exciting possibilities and potential changes. The future of golf lies in exploring unexplored conversations and topics.
  • Expanding the reach of golf and supporting young golfers are crucial for the growth of the sport.
  • Creating local initiatives and sponsorship opportunities can help develop and promote golf at a grassroots level.
  • The potential merger and DOJ approval are significant factors that will shape the future of golf.


  • 00:00 Introduction and Background
  • 01:35 Bob's Tweet Goes Viral
  • 05:09 Investigative Journalism in Golf
  • 07:14 Bob's Political Background and Interest in Live Golf
  • 09:47 Protesters and PIF's Investment
  • 11:27 Lack of Critical Thought in Golf Journalism
  • 14:36 Misrepresentation of Live Golf and PIF
  • 19:46 Misreporting of the PGA Tour and Live Golf Merger
  • 23:27 Lack of Transparency and Double Standards
  • 26:16 Lack of Vision and Leadership in the PGA Tour
  • 31:29 Potential Future of Golf Tours
  • 40:35 Solving Problems and Cooperation
  • 47:41 Leadership and Power
  • 53:01 The Need for a Players Union
  • 59:33 The Role of Commissioner and CEO
  • 01:01:18 The Future of Golf and Live Teams
  • 01:09:39 Balancing Family and Golf
  • 01:15:39 The Importance of the Calendar
  • 01:17:06 The Historical Significance of Live
  • 01:18:10 The Exciting Future of Golf
  • 01:18:40 The Intrigue of Unexplored Conversations
  • 01:19:17 Expanding the Reach of Golf
  • 01:20:12 Supporting Young Golfers
  • 01:21:07 Creating Local Golf Initiatives
  • 01:22:22 The Future of Golf Teams
  • 01:23:40 Sponsorship and Branding Opportunities
  • 01:24:44 Expanding Globally
  • 01:25:14 The Potential Merger and DOJ Approval
  • 01:26:32 Likely Scenarios for the Future
  • 01:29:23 The Value of Teams and TV Revenues
  • 01:30:26 The Importance of Financial Considerations
  • 01:31:06 Future Discussions and Topics

Golf Lovers United Fanzone!

Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!

Vist the fanzone now: https://www.glugc.com/support


Thanks to our current GLU Brand Ambassadors:

  • LIV Golf Forecasting - https://www.twitter.com/LIVGolf54
  • Red Harrington - https://www.twitter.com/RedHarrington44
  • Kevin Dignan - https://www.twitter.com/VivaLa54
  • Andy Moore - https://www.twitter.com/AndyFreelance1
  • Padmini Krishnan - https://www.twitter.com/YoungPadawan051
  • Charles Barnes - https://www.teetimes.pub

Thanks to our current GLU Golf Lovers:

  • Lisa Lamagna - https://www.twitter.com/LisaLamagna


If you like the show, remember to tell your golf-loving friends that they can subscribe on Apple Podcasts, Spotify, and at https://www.glugc.com.

The easiest way to do all of that is at https://www.glugc.com/listen.

If you want to support the show, we appreciate you and you can do that at https://www.glugc.com/support.

Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (@ProGolfCritic) every week.

Thank you to our supporters!

These golf lovers support the show through tipping and we're extremely grateful, thank you!
Support GLUGC
Anonymous $10
Show artwork for Golf Lovers United: Discussing Golf, the Fair Way

About the Podcast

Golf Lovers United: Discussing Golf, the Fair Way
Deep discussions for the love of golf, the fair way.
Welcome to "Golf Lovers United," the comprehensive podcast dedicated to all aspects of golf.

Hosted by @GolfLoverUK, @ProGolfCritic, and @GolfDadUK, we release episodes once a week that explore the multifaceted, ever-changing world of golf.

From the professional sphere of the PGA Tour to the evolution of LIV, from the triumphs of women's golf to the heart and soul of the amateur game, we love and cover it all. Our hosts engage in thoughtful conversations with tour players, coaches, caddies, and insiders, providing unique insights and perspectives.
The passion of "Golf Lovers United" extends to every part of the game. It's not simply a podcast; it's a community where all golf is celebrated, respected, and explored, fully embracing our tagline: "Golf. The fair way."

If you share our love for the sport, join us weekly as we delve into the trends, techniques, stories, and people that shape golf. "Golf Lovers United" is here to provide a rich and welcoming space for you, the passionate golf fan.
Support This Show

About your hosts

Jamal S

Profile picture for Jamal S
Jay (@ProGolfCritic) is a graduate of Duke University in Statistical Analysis.
A native New Yorker residing in California, he's been playing competitive amateur golf for over 25 years and is passionate about Golf being a global game and a game for everyone.
PGC firmly believes we need more Truth, Transparency, Logic & Common Sense in Pro Golf (and all media) and it is his mantra.
#MakeGolfFunAgain #TeamTaylorMade

Ben Mason

Profile picture for Ben Mason
Ben (Golf Lover UK) has been a casual golf fan all his life but in 2012 the bug bit. A huge fan of all things golf, PGAT, LIV, Ladies and Seniors. Ben is ticking off courses in the UK trying to play 20-25 new courses each year.

Mark Asquith

Profile picture for Mark Asquith
Mark (@GolfDadUK) is a podcasting industry expert and an early industry leader in the United Kingdom and USA. He's also an avid golfer, huge fan of all things golf and is trying to get down to single digits over the next two years. Pah!